You are currently viewing Companies with a higher emotional vs. rational score have stronger reputations in the US.

Companies with a higher emotional vs. rational score have stronger reputations in the US.

We know! It may seem counter intuitive, but corporate reputation is largely based on how stakeholders feel about a company. It is essential to deliver on all things rational — financial performance, ROI — but our 2018 studies show that companies who harness emotional feelings of trust and admiration rise to the top.

Reputation Institute