We Are

Committed to transforming businesses through sustainable ideas and effective collaboration.

Committed to making a significant contribution to socio-economic development.

After spending many years in various industries and creating significant differences in various fields, we have already experienced that creating sustainable business models and putting them into practice is one of the best ways to make a positive contribution to the world.

Channeled all of our experience, helping brands to give back to society, to the world, and founded Purpose-Sustainable Ideas to create ideas for businesses to influence their change while still thriving.

Dilek Bil–Founder

Dilek Bil completed her high school education at Northport High School in the USA and her higher education at the University of North Texas on International Finance and International Marketing.

She started her career in credit and marketing at American Express, Koc-American Bank, BNP-AK-Dresdner, and Société Générale between 1985 and 1994. During her banking career, she attended various international banking training, seminars, and conferences. Her years in the financial industry were mostly concentrated on introducing new and innovative financial instruments to help grow the volume of trade finance, especially for food and agricultural products to catalyze a shared economy.

Dilek Bil has years of entrepreneurship experience. Her journey began with establishing Kangaroo Communication and Consultancy. She provided services to many national and international brands on strategic brand communication and creative advertising solutions. At the end of 2011, she spun-off advertising and re-structured her business as a sustainability consultancy and communications agency, and founded the Purpose-Sustainable Ideas platform.

In order to substantiate the essential role of sustainability in business practices, she created a program, “Sürsün Bu Dünya!”, on CNBC-E in Turkey where she invited CEOs, academics, and civil society leaders who are good practitioners of Sustainable Development in different dimensions.

As of 2016, she has been an independent member of the Board of Directors of Akmerkez GYO, the Chairman of the Risk and Corporate Governance Committee, and a member of the Audit Committee.

In 2017, she received the “Women of the Decade in Media and Social Change” award by the Women Economic Forum.

Dilek Bil works closely with many civil society organizations; UNSDSN, UN Global Compact, Bio-economy Council, ALL Ladies League, TGSD (Turkish Clothing Manufacturers’ Association).

In 2020, she became the Sustainability Consultant of TGSD and help found the Young TGSD membership platform. She is currently providing mentorship to several sustainability projects targeting a specific challenge in the Fashion Industry.

Affiliated Organizations:

  • Member of the Strategy Advisory Board of the “International Council on Women’s Business Leadership-Washington, DC”
  • President of KAGIDER (Women Entrepreneurs Association of Turkey) and now continues to work as a Member of the Advisory Board
  • Founding member and Vice Chairman at FODER (Financial Literacy and Access Association)
  • Board Member of WWF Turkey , where she heads the ‘’Corporate Governance Committee’’
  • Served as advisor to the 35th President of Galatasaray Sports Club
  • Former member at DEIK Turkish-British Business Council Executive Board, where she coordinated the efforts to create joint projects for the two countries and discuss strategic approaches with “Grow with Turkey” program to increase the commercial, cultural and social cooperation of the two countries.
  • President of “Academia Italiana della Cucina Istanbul” founded by the Italian Consulate
  • Founders of the 25-year old Wine Friends Association

———————————————————————————————————————————–

Melissa Kaslowski-Consultant and Business Development Associate 

Melissa completed her undergraduate degree at Skidmore College in the USA on Environmental Studies. Her undergraduate studies focused on global social-environmental challenges and sustainable agriculture. She later acquired her Masters of Science degree in Sustainability Management from Columbia University in New York. She focused on leveraging green practices to balance business needs with an end goal of incorporating sustainability across all business units and project functions from conceptualization, project development through marketing and reporting.

Melissa has experience working in the fashion, events, non-profit, and construction industries. In 2018, Melissa worked at the Permanent Mission of Turkey to the UN in New York, where she attended and reported on Second Committee meetings and Security Council meetings on issues in the Middle East. After the UN, she started working as the Research and Data Consultant to the US Coalition on Sustainability (USCS), where she helped build the tech platform, SustainChain, which aims to mobilize every entity to collectively work together to achieve the Sustainable Development Goals by 2030.

In 2019, she started her career as an Operations Manager at a well-established start-up company selling high-performing building supplies. She focused on leveraging sustainable practices in the construction industry through consulting on the use of durable materials and also looking at ways to optimize the internal operations to be more environmentally-friendly.

Melissa uses creative and analytical problem-solving to create communication and sustainability strategies. Through her academic and professional career, she has built diverse skills in external and internal communications reporting, client management, and research and analysis. Over the years, Melissa trained herself to be an expert on the SDGs and focuses on raising awareness about the Global Goals and how to adopt them.

Melissa currently volunteers as a Project Assistant at the Turkish Clothing Manufacturers’ Association (TGSD). Along with Dilek Bil, Melissa assists the various sustainability projects and provides guidance to Young TGSD members.

Melissa has conducted several fieldworks and academic research projects focusing on sustainable development issues.

Lifecycle Analysis | Performed an in-depth cradle-to-grave carbon emission analysis comparing an aluminum can to a reusable glass bottle by leveraging databases like SIMAPro and EcoInvent and formulated implementable alterations to reduce the carbon impact of aluminum cans.

GHG Emission Accounting | Analyzed the lifecycle greenhouse gas impact of various food waste transport systems (in-sink grinders vs. truck transport) in New York City for co-digesting food waste at wastewater treatment plants.

Negotiation and Conflict Resolution | Conducted on-site research on the environmental impacts and implications of the Separation Barrier on Israel and Palestine to properly consult migration strategies.

Field Research Analyst | Explored the impacts of climate change in some of the world’s most productive and vulnerable landscapes, explicitly identifying the water quality and quantity issues and the coping mechanism of the small-scale farmers in Vietnam, Morocco, and Bolivia.

Cost-Benefit Analysis | Executed a situational cost-benefit analysis using a discounted cash flow model to evaluate, if the installation of living walls in dense urban areas is economically valuable.

Deputy Project Manager | Lead nine consultants in constructing a business plan for a social enterprise that would upcycle discarded materials. Developed a work-plan timeline and served as a liaison between client and consultants. Conducted in-depth market analysis, customer research, and applied the findings towards creating the product, operations, financial, and marketing plans. Additionally, developed a triple impact dashboard for the enterprise to measure and monitor key performance indicators.